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Translate into Norwegian or English

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Translate your material

Providing material in your target audience’s native language is absolutely key, especially in the gaming industry. If you’re operating a «Norwegian» online casino — translate it into Norwegian. There are many reasons for this, but the fact that they don’t speak English is actually not one of them. Most of them do, and the ones who are into online gaming are likely to be very good at it. We use Anderssen Language Services for all our copywriting and translation needs. We had a chat with the owner, Line Holm Anderssen, to hear a bit about her thoughts on translating websites versus keeping them in English.

translate into English or Norwegian

«But all Norwegians speak English…»

We hear this. A lot. Companies are coming to us wondering why their product isn’t popular in Norway. Sometimes we see that the product isn’t very well thought through, and not targeted at the Norwegians at all. More often we do however see that the presentation of the product doesn’t appeal to the target group. Some important points to consider when targeting the Norwegian market:

  • Online gaming is «illegal» in Norway
  • Online gaming is considered to be an industry full of «hustlers»
  • English website means a product isn’t local
  • Google translate will not translate Norwegian properly

BUT:

  • Norwegians love online gaming
  • Norwegian website gives you credibility
  • We trust other Norwegians
  • A product offered by fellow Norwegians feels local and safe

Quality of translations

What we have realised over the years of working with copywriting, journalism and translations, is that good Norwegian translators are very hard to come by. Mostly they translate directly from English due to lack of industry knowledge, and it ends up feeling…well, translated. This does not create that feeling of safety that we look for in a Norwegian online casino.

It is important to make your website look like it was originally created for the Norwegian market, and that it is in operation for us Norwegians only. There are hundreds of online casinos out there, and as long as there are alternatives available to us which feel 100% Norwegian, we will rather go for them.

– Line Holm Anderssen, Anderssen Language Services

Our translators

Line also says that they pride themselves on offering translations which make your Norwegian target group feel like they are visiting a Norwegian online casino. «We can not guarantee that they will love your product, but we can translate it into Norwegian as if it were never in English, we can make it seem local, and will also give you pointers when it comes to the content and positioning of it in the process», she says.

Contact

Do you want to make sure that the groundwork is done, so that all you have to do is focus on what’s important, namely the product itself?  Contact Anderssen Language Services to see how they can help you become more trustworthy, credible and attractive in the Norwegian market.

Informasjon på norsk finner du i vår seksjon som omhandler norske oversettere.

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